A shortage of imported pet food on Russian retail shelves is projected to cause a spike in local production, but some gaps are unlikely to be filled and quality remains questionable.
Over the past few years, the Russian pet food market experienced steady growth in sales, owing to a soaring number of pets in the country. Besides, young Russians proved to actively embrace the humanization trend, abandoning the Soviet attitude of feeding pets from the human table and gradually swinging towards branded pet food products.
Homemade pet food
Over the past 3 years, the number of pets in Russia jumped by 25%. As of today, Russians keep 40 million cats and 23 million dogs. It is estimated that 70.4 million Russians keep at least one pet. The growth prospects on the market remained vast as recent opinion polls showed that 75% of pet owners keep to a certain extent relying on homemade pet food.
Fastest growing pet food market in Europe
In 2020, the Russian pet food market totalled 661,000 tonnes, or 233 billion roubles ($4.2 billion), Euromonitor International estimated. During the past several years, sales have been climbing by more than 10% per year, making Russia the fastest-growing pet food market in Europe. The current crisis is likely to derail this growth dynamic.